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Ivan Gu - Industrial Designer
 

Education
 

2017 - 2021                       Zhejiang University City College / Industrial Design
                                          University of Waikato / Computer Graphic Design

2021 - 2023                      Parsons School of Design / MFA Industrial Design

 

Experience
 

2023.8 - Present             Industrial Designer  / Southern Telecom , New York

Industrial Design Execution: Focused on consumer electronic technical products; managed and delievered 3–5 simultaneous projects weekly from ideation to execution, successfully commercializing over 75% of managed products with major North America retailers
AI-Accelerated Visualization: Streamlined concept validation and material rendering workflows by integrating AI-assisted tools, saved iteration time and enhanced realism in complex textures and scenarios, resulted in more efficient cross-functional collaboration
Brand Development: Spearheaded the development of Sanrio & Hasbro product lines - led expansion into new categories informed by market trend analysis; directed team to initiate licensing procurement and secure sales in parellel; analyzed stakeholder feedback to implement product upgrades including new features, boosting client satisfaction, resulting in successful sales of nearly 400 products
Cross-Team Collaboration: Guided multi-functional teams of 3-4 across graphic, sales, sourcing, and licensing departments; aligned incentives and ensured timely reaching of major milestones, steamlining product processes to reduce time-to-market by ~15% 
Product Ideation: Applied design thinking to create innovative concept hypothesis, identified market needs through quantitative and qualitative research, creating over 250 product prototypes; incorporated feedback to iteratively refine product prototypes
Client Communication: Oversaw the creation of client deliverables tailored to different brands including pitch decks

Summer 2020                  Industrial Designer Intern & User Experience Designer Intern / ISYSCORE , Hangzhou

UI/UX Design: Assisted the team in UI/UX design process for building up the inventory management system
User-Centered Refinement: Ensured logical flow and improve user engagement for system products by refining interactive outputs
3D Animation Creation: Leveraged expertise in renders to produce captivating 3D animations for the public ventilation system
Moscot Design: Visualized corporate culture and devised 3 distinct corporate IP schemes, leading to optimized implementation

 

Spring 2020                     Student Product Designer / UNIQLO

Market Analysis: Performed comprehensive trend & demographic research to inform design direction with strong market relevance
Design Execution: Developed a series of short-sleeve apparel prototypes incorporating seasonal motifs and branded elements

Activities
 

2024 - 2026                     CES - Southern Telecom Inc. , Las Vegas

2024 - 2026                     Toy Fairs - Southern Telecom Inc. , New York

Summer 2023                   SOMMWHERE EXHIBITION - "UNMAKING, MAKING, REMAKING" , New York

Skills
 

Rhinoceros

Keyshot

Adobe Illustrator

Adobe Photoshop

Sketches

Language
 

English (Fluent), Mandarin (Native)

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